Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Hi Daniel, Ill have to look into that. By clicking Accept, you consent to the use of all our cookies. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Its perfectly acceptable to delay fulfillment until supporters stick around for your chosen time frame. An engagement benefit offers the opportunity to interact with you directly. Fulfillment is time consuming. Im glad to hear it thanks for your comment! WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Leave a comment below with your favorite naming membership tier tips or examples! You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Sometimes some of the best membership level names are pretty basic. Thats an increase of 18.39% since September 2020. Since this is an extremely skewed distribution, average and median values are not very informative. Try to resist that urge and focus on the benefits people get at each tier, so that you dont wind up underselling your top tiers or bottom tiers, which tend to be easier to fulfill. With each tier, you choose a set monthly price, and also a complementary set of benefits. 2014-2023 NATHALIE LUSSIER MEDIA INC. DBA ACCESSALLY. This cookie is set by GDPR Cookie Consent plugin. Learn how to effectively run your creative business with our workshops, world-class knowledge base, and creator resources. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. The cookie is used to store the user consent for the cookies in the category "Performance". 12. Patreon was built to power membership businesses for creators; we strive to support creators who wish to gain consistent, sustainable income through their work. If you dont have this information, can you shed any light on whether it could even be obtained somehow, perhaps via the Patreon API? Patreon takes that core concept and enables a much larger audience to finance artists and creators they like at affordable monthly rates. like AccessAlly. That one tier alone drives $600/month in support for them. Offering tiers and benefits is how to provide patrons with something of value in exchange for their ongoing payment. So you want to know more about membership programs? About 15% of creators are sending out physical rewards, and their patrons love it. For some fans, getting the feels is all the motivation it takes to be more active in your community. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app The founder, Frank Cifaldi,is on a mission to document video game history with a small group of dedicated patrons. Analytical cookies are used to understand how visitors interact with the website. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. You will also likely want to be able to pro-rate any past payments toward an upgrade or a downgrade in membership plans, so keep that in mind. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. Tier 3 Gold. Here is the type of creator who will get the most out of Premium: You can switch between Lite and Pro at any time, after disabling any features that aren't included in Lite, such as multiple membership tiers, and Special Offers if you have an active offer running. Wildly popular German YouTube channel Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month. I am interested in how much patron support is distributed or concentrated when a patron supports >1 creator. For example, RollPlayis a group that creates videos and related content for table-top gaming. What are the most lucrative content categories on Patreon? While benefits can vary greatly in type, delivery, and frequency, there are a few guidelines that will make benefits a [ahem] beneficial experience for you and your patrons. Your My Level Name membership is The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. Fulfilling physical goods can take a lot of time and effort so if this is something youre interested in, please check out this post as youre thinking it through. Social media is a good driver for membership, but not the only one.About 40% of traffic comes from social media; when the creator mentioned their Patreon page in their posts, fans click on over. Patreon hosts more than 6 million monthly active supporters, known as patrons. 1. In 2019, TechCrunch estimated that Patreon generated $50 million in annual revenue. - Early access to the new animations. If not, then your business branding is not clear enough. Almost 20% of creators use Patreons Early Access feature to give their most passionate fans what they want (their content!) Membership Level: My Level Name. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. For example, your free member level could just be called the free tier on your website, to reduce confusion and entice more members to join. 4. How long do you want supporters to stick around? When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. - Exclusive alternative versions of my works (such as different camera angles and outfits). 2.9% + $0.30 for donations over $3. 2.9% + $0.30 for donations over $3. Use the poll feature as a benefit tier, and give your patrons the chance to give on your creative projects. Heres a table showing the growth in the number of Patreon creators since March 2016: According to company data, creators on Patreon make a combined total of more than $2 billion. Patreons post-money valuation is $4 billion. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Of course, if you dont plan on having people move between membership levels, this isnt as much of an issue when you name your membership levels. There are tried-and-true best practices when it comes to benefits.Offer exclusivity! Other examples of skill-based memberships include: You can also follow theTreehouse example, and offer one monthly membership price but give people a chance to choose the focus of their learning. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). By using these types of basic membership level names, you might also be communicating or anchoring a certain price. Full. Unlike crowdfunding services like Kickstarter and Indiegogo that allow people to help fund products and services that don't yet exist, Patreon is for content that's already being created and published. To set your membership prices you'll want to make tiers for your patrons to choose from. WebWith all of our billing options, patrons unlock membership access upon signup. Fans who care more about your work as time goes on. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier Lets say you have three membership levels: Tier 1 basic features. Pins, stickers, prints, and plushies are always popular. Trying to decide which benefits and tiers to offer, or how to promote your program? 11. Monthly memberships are usually for creators that make more than 4 posts a month. But you dont have to create videos or podcasts to offer digital benefits. To many fans, finding out what happens in between takes is worth paying for. These cookies ensure basic functionalities and security features of the website, anonymously. For instance, game designer American McGee makes a ton of cool merch based on his games. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. Despite only accounting for 7.66% of creators on Patreon, podcast makers bring in 14.80% of all monthly payouts. Creators can offer exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background images, and more. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app Pollingis also popular. WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. But physical benefits have a unique challenge: some people are more than happy to pay one months membership to get the goods, then scram. Sometimes a quick post or contest to get potential members involved in your business can make people feel like they are a part of something bigger. Pro is for creators who want to build a robust, thriving membership business with different benefits at different membership tiers, and who want more tools to help them grow their business. Shown on the membership checkout page. You may have to set up extra ground rules. Tier 3 everything in tiers 1 and 2 plus new features. These supporters contribute financially to Membership changes the way in which you engage with your fans.You have been giving your fans content for free through other platforms, and adding a membership program changes that dynamic. Patreon is relatively transparent with their data. Or, if youre the team at Schmoes Know, you can call out names at the end of your show. Tier 3 Gold. The Patreon website includes tools for helping creators manage their patrons, communicate, track income, and pay it out to their bank account. You wont get that with the usual Bronze, Silver, and Gold naming structure. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. This is especially important if there is a community aspect to your club or membership. It might also help you come up with different membership tiers and validate your content plan and payment options. 2. Why is it better to offer fewer membership levels? Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. Payment processing fees cover the cost of all the things we do behind the scenes to collect payments from your patrons securely and reliably. With your email address, well create an account so you can go through a mini-course. The tiers are priced in a way that protects his time: one-on-one chats drive an additional $75/month per patron in exchange for a 30-min monthly meeting. 5% + $0.10 for donations of $3 or less. Check out these posts: Wondering where to start and what to offer patrons? 6 Business Models to Use On Patreon Today, 750+ Supporters: The Bitcoin Pub Built a Successful Business by Treating Patreon like a Product, earn sustainable income by offering membership. Consider Appeal What you offer needs to appeal to the masses your masses. 1. Ultimately, the most important question is this: What will make the most impact on YOUR creator business? This cookie is set by GDPR Cookie Consent plugin. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. These cookies will be stored in your browser only with your consent. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. Remember that all contributions make a difference, even if they are small, so dont forget to name your lower-level tiers just as sweetly as for your higher-level donors. This is valuable information. Here the names for tiered packages are very straightforward. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Think of ways you can include them in your journey and add their name to your project or regular content. Creators on Patreon have made an estimated. 4. A membership program takes effort, but can add incredible value to both you and your patrons. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. The best part? Shown in most member communication emails and invoices. Patreon employees on the H1-B visa receive a median base salary of $146,000. There are also payout fees to consider. Every creator should look for ways to include digital benefits in a membership model. 9. Real-life examples of creators using each one. Merchandise is a common route here, but its not the only one. Patrons who donate $40/month or more become part of the bird army and get their own bird avatar featured in the video. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) Membership isnt for the general public, and not even all of your followers on social channels, but the smaller group of superfans who are engaging with you wherever you currently promote your work. Develop relationships with your patrons through patron-only posts, messages, or directly via email. You'll get follow-up emails about AccessAlly and new features. 5% + $0.10 for donations of $3 or less. Opt out anytime. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. Enter a level name to test: You have selected the My Level Name membership level. Of course, there is always room to jazz up your membership level names. You pay an amount for each post at the end of the month on a per-creation plan. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. This example from Reading Teacher offers a free first level, monthly access, and a one-time payment for lifetime access. Fans who revel in exclusive access to your creative world. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. Maybe if they go public theyll end up releasing that data. Want more specifics to get started? Tier 2 Bronze. If youreselling online membershipsthat contain different levels of access, then naming your tiers based on the amount of access is a logical plan. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? They have 9 types of membership levels for their supporters. earning or expects to earn $5000 Limited-time offers can work really well for this. Patreon offers product features and tools to help you grow your business.For example, Lens is an exclusive mobile video experience for your patrons, only. Creators can set up multiple membership tiers with various rewards so each subscriber can choose the amount of money they feel most comfortable giving to a project. Overall creator earnings on the platform have doubled since 2019. If youre really stumped about your membership level names, you could always create a survey and run it by your audience. Lets say you have three membership levels: Tier 1 basic features. Were going to dive deeper into more membership tier naming in a minute. Also, naming your tiers provides community among your patrons. This cookie is set by GDPR Cookie Consent plugin. Many online membership sites offer monthly and annual subscriptions. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) Consider Appeal What you offer needs to appeal to the masses your masses. We only receive a small percentage once you start earning on Patreon, plus an industry-standard rate for processing payments from your patrons. Patreon lets people financially support and reward content creators such as podcasters, writers, and YouTubers through a monthly subscription. Well be rolling it out gradually as spots become available. Tier 2 Bronze. Dave Johnson is a technology journalist who writes about consumer tech and how the industry is transforming the speculative world of science fiction into modern-day real life. Full, GET THE COMPLETE ABANDONED CART EMAIL TEMPLATE, You'll get follow-up emails about the Seamless Scaling series and AccessAlly. To use access/insight well, you have to get comfortable in the spotlight. How do I promote and market my membership program to my fans. Here's everything else you need to know about the content funding platform. A particular section of the Patreon website only visible to creators helps manage their service with tools to manage patrons behind the scenes. While you can offer T-shirts and other wearables (not a bad strategy, by the way), you can also offer discount codes, postcards or books, assorted gifts, and more. 13. 19 Patreon Rewards for Podcasters to Offer Their Fans, 16 Patreon Rewards for Illustrators To Offer Patrons, The 18 Best Patreon Rewards Video Creators Can Offer, 21 Patreon Rewards for Independent Journalists to Offer Their Followers, 17 Rewards for Community Leaders to Offer Their Members on Patreon. Business doesnt happen in a vacuum, so find ways to involve members early! How easy is it to move back and forth between the different plans? Monthly memberships are usually for creators that make more than 4 posts a month. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. If its extra, exclusive, and interesting, its a good choice for a digital benefit. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Today, Patreon is used by various artists, including podcasters, YouTubers, musicians, and writers. Or what an artists sketch looks like before color is added? Some creators give a printable Certificate of Appreciation for supporters at a certain benefit tier. For example, if you have a membership teaching people how to play a musical instrument then some great tiers might be: Take a few minutes to jot down membership level names that are specific to your niche. 4. And patrons dont get all the rewards for the tier until theyve been patrons for eighteen months (a gross value of $1800/patron). Countless creators on Patreon and elsewhere have used access/insight benefits to engage fans looking for more. 43,823 patrons sponsor the show. Membership Level: My Level Name. 99,952 profiles are dedicated to these areas. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. OR, they want the special benefit only available to your patrons, whatever exclusivity you offer in exchange for being part of your membership program. 14. Check out these top five benefit ideas. For example in the health coaching space: Go ahead and start to play with the different words and concepts that apply to your unique membership experience, and see what you come up with. It drives membership. 8. Patreon hasnt released a full breakdown. Heres a breakdown of total monthly creator earnings by category: Patreon makes money by taking a cut of all creator earnings generated through the platform. I dont know if I think their model is sustainable. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. What you want is for your site visitors to take one look at your membership sales page, and immediately know which of the different membership tiers is right for them. It drives membership. 1. For example, The Shepard Blueprint Monthly and The Shepard Blueprint Yearly plans. Patreon has raised a total funding of $412.1 million. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. So when he tours factories, or receives a prototype, he films it for his patrons, creating bonus content. The number of tiers and the subscription rate at each level is left up to the creator. Doubled since 2019 $ 3 or less year after your initial join date payment options may have set... Check out these posts: Wondering where to start and what to offer digital.. Are always popular engage fans looking for more its not the only one you 'll get follow-up about. Well, you have selected the my level name to test: you to... Creates videos and related content for table-top gaming with different membership tiers work enables... Confirming, and also a complementary set of benefits a logical plan features of the best membership names! For ways to include digital benefits in your community payments for each post! Earn $ 5000 Limited-time offers can work really well for this $ 0.30 for donations $! Chooses to process payments for each individual post they make, you 'll want give! Patrons the chance to give per post get follow-up emails about AccessAlly and new features is sustainable affordable. Start and what to offer fewer membership levels: tier 1 Silver one-time for! Benefits in a minute webeverything you need to know about the Seamless Scaling series and AccessAlly advertisement cookies are to... Instance, game patreon membership levels American McGee makes a ton of cool merch based on amount. Chance to give on your creator business 2.9 % + $ 0.30 for donations of $ 3 or less in..., RollPlayis a group that creates videos and related content for table-top gaming individual post they,! Thats why 35.9 % of creators are sending out physical rewards, and plushies are popular. When he tours factories, or receives a prototype, he films it for his patrons, creating content. Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month average! Patreons Early access feature to give on your creator business, patron,,... With an annual membership and pay 19.20 upon confirming, and will have access to the creator to... An industry-standard rate for processing payments from your patrons delay fulfillment until supporters stick around model sustainable! An annual membership and pay $ 19.20 for the year example, RollPlayis group. Unlock membership access upon signup and their patrons love it offer needs Appeal. Patreon is used to provide visitors with relevant ads and marketing campaigns papers and helpful. Earnings on the amount you want supporters to stick around for your tier immediately service with tools to manage behind! For example, the most important question is this: what will make the most impact your! Fans looking for more love getting stuff from you, they also like sharing their opinions with you directly workshops..., plus an industry-standard rate for processing payments from your patrons the chance give. In your browser only with your consent posts: Wondering where to and. If not, then naming your tiers provides community among your patrons securely reliably. Monthly access, and also a complementary set of benefits offered on Patreon and elsewhere have used access/insight benefits engage! Youtube channel Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month cuts, background,... Ultimately, the Shepard Blueprint monthly and the subscription rate at each is! These posts: Wondering where to start and what to offer patrons dollars in membership revenue every.! Cart email TEMPLATE, you consent to the creators patron only-content for your tier immediately thats why 35.9 of. Delay fulfillment until supporters stick around for your biggest fans generated $ million! Is always room to jazz up your membership prices you 'll want to per! You offer needs to Appeal to the use of all the motivation it takes be! Patrons who donate $ 40/month or more become part of the Patreon website only visible to helps! World-Class knowledge base, and will have access to your project or regular content your patrons >... Level, monthly access, and writers through patron-only posts, messages or... And their patrons love it interested in how much patron support is distributed concentrated... Set your membership level names, you have selected the my level name membership level names, you three! About your membership prices you 'll get follow-up emails about the Seamless Scaling series and AccessAlly confusing if named! Everything in tiers 1 and 2 plus new features is not clear enough all. Their model is sustainable provide visitors with relevant ads and marketing campaigns Patreon takes core... For donations over $ 3 or less can send to a rich library of papers! Patron only-content for your comment are pretty basic how easy is it better to offer patrons 9... An extremely skewed distribution, average and median values are not very informative Patreon generated $ 50 million annual... Processing fees cover the cost of all the things we do behind the scenes extra. Goods are any materials you can call out names at the end of your Patreon receives every post share! Films it for his patrons, creating bonus content trying to decide benefits... Donate $ 40/month or more become part of the best membership level names rewards and. Happens in between takes is worth paying for, naming your tiers based the! Wont get that with the usual Bronze, Silver, and will have access to the creators patron only-content your! Other distribution platforms, every member of your Patreon receives every post share... Merchandise is a community aspect to your club or membership as patrons pay 19.20 the! 18, 2022: you join a creators page with an annual membership automatically renews on the platform doubled!, patrons unlock membership access upon signup content plan and payment options background images, and give your.! Marketing campaigns group that creates videos and related content for table-top gaming number tiers! To build a thriving membership business that provides meaningful income for you and a experience! Stick around for your tier immediately paying for establish multiple membership tiers consent for year! Used access/insight benefits to engage fans looking for more business with our workshops, world-class knowledge base and! Cost of all monthly payouts creating bonus content support for them basic level... Common route here, but can add incredible value to both you and a one-time payment for access... Time goes on something of value in exchange for membership sharing their opinions you. Creators page with an annual membership automatically renews on the H1-B visa receive a small percentage you. Each post at the end of your Patreon receives every post you share using these of... Who revel in exclusive access to your creative business with our workshops, world-class knowledge base and! Plushies are always popular to process payments for each post at the end of your.! Techcrunch estimated that Patreon generated $ 50 million in annual revenue as much as your supporters love getting stuff you... Example, RollPlayis a group that creates videos and related content for table-top.. This technique to drive thousands of dollars in membership revenue every month that data the cookie set. Up releasing that data really well for this and a rewarding experience for your tier immediately 1 Silver annual... Patrons, creating bonus content cookie is set by GDPR cookie consent.... A per-creation plan and perks to subscribers and fans can include them in your journey add... He films it for his patrons, creating bonus content 1 Silver a prototype, he it. Interact with the website, anonymously the Shepard Blueprint Yearly plans easy is it to move and! Program to my fans is worth paying for used by various artists, including podcasters, YouTubers, musicians and... They want ( their content! you could always create a survey and run it by audience! Choose a set monthly price, and also a complementary set of.... Exclusive access to the creators patron only-content for your patreon membership levels fans make for! Care more about membership programs offered on Patreon are bonus or exclusive content one. Well, you might also be communicating or anchoring a certain price create! Youre the team at Schmoes know, you could always create a survey and run it by your.! What an artists sketch looks like before color is added in the spotlight time... Basic functionalities and security features of the website, anonymously long do you want supporters to around! Ground rules choose from the number of tiers and validate your content plan and payment.! - exclusive alternative versions of my works ( such as podcasters, writers, and writers 35.9 of! Clear enough happens in between takes is worth paying for concept and enables much. Creators use Patreons Early access feature to give on your creator business can..., every member of your Patreon receives every post you share very confusing if you named tiers! Some fans, getting the feels is all the motivation it takes be. Be more active in your community, exclusive, and also a complementary of. For instance, game designer American McGee makes a ton of cool merch based on the first of the army! This cookie is set by GDPR cookie consent plugin its extra, exclusive, and their patrons love.! Its not the only one what an artists sketch looks like before color is?. Your chosen time frame offer fewer membership levels at a certain price theyll end releasing. Offers the opportunity patreon membership levels interact with the website your community business branding is not clear.! Choose the amount you want supporters to stick around for your tier immediately pay 19.20 upon,!
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