A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. So the next question becomes this: How can you get your products to themand as quickly as possible? By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. It's all about the "For You Page" feature. Reliable data in simple displays for presentations and quick decision making. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. There are over 170 million social media users in Indonesia, which is about 62% of the total population. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. Meanwhile, 36.6% use social platforms to fill their free time. Client-only email newsletters with analysis and takeaways from the daily news. Interactive projections with 10k+ metrics on market trends, & consumer behavior. Meanwhile, 36.6% use social platforms to fill their free time. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. SNOW has a similar foundation and basis to Snapchat. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. But, Clubhouse isn't the only game in town. This text provides general information. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Fill out the form below to get started. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. QQ works best on desktops and is mainly used to send emails or share files. Ready to level up your brand's social media game in Asia? Lets get to know some of the most notably popular Asian social media networks. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. Use tab to navigate through the menu items. Get full access to all features within our Business Solutions. Then you can access your favorite statistics via the star in the header. LINE is Japan's most popular social media platform. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. India has 448 million social media users, which comes out to about 32% of the total population. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. Well, once again, the data holds some surprises. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. These are just some intriguing apps available and widely used across Asia. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Interested in growing your business with us? In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. That equates to almost a million new users every day since this time last year. And let's not forget about influencer marketing it's taken the social media world by storm! . WeChat is the largest, with over 1.2 billion monthly active users. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. So, how do you connect and market to the most densely populated continent? Enter branded content. Chart. The ultimate list of Linkedin Statistics that you need to know in 2023. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. It is free to use, but users can purchase premium features and services. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. The most popular social media platforms. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. Like WeChat, it started as a simple communication platform that has developed many new features. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. Clicking on the following button will update the content below. MPA joins industry leaders to discuss decarbonisation strategies. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. Twitter has 45 million monthly active users, or 36% of the population. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. But if your target audience is more diverse, you might want to start with the Facebook Shop. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. To learn more, visit www.moengage.com. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Many Filipinos use it to gather news and current events. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. New White Paper: Game Apps in Japan download for FREE >>. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. And, guess what? It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. Another big platform is Sina Weibo, which is touted as the Twitter of China. It's proven to be a highly effective way of reaching specific audiences. However, usage and popularity vary significantly between countries. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. Popular in Asia read news stories, while mobile usage outpaced desktop-based shopping at 64 % versus 44 % or. 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