In 2020, swiping feels a bit like interacting with strangers in a crowded bar. Jaden Smith is on a mission to rid the world of plastic waste. The Best Part of George Clooney’s New Space Movie. Jaden Smith Receives an EMA Futures Award for his Contributions to the Environment with JUST Water Tetra Top Carton Bottle. In all other ways, he resembles a dad chaperoning a school field trip. Even in some trees, water will flow up the bark of the tree and go against gravity. The Smiths are on a mission to save the world, and we can’t wait to see what they come up with next! In lieu of 19,000 plastic bottles, runners will receive cartons of JUST water at the finish line this year. TELL US: What do you think about their eco-friendly water company? And with that, JUST was formed. “It’s not really hard for me to balance,” he says, “because we’re all humans at the end of the day. “Literally, the next time you see me I’m gonna be like: I have this new water fountain company, OMG. I feel like its one of the most spiritual and interesting elements on Earth. “Let’s take a group picture!” Will says. JUST Water is natural still spring water that comes from Glens Falls, NY. Both the NYPD and the Manhattan DA are investigating the incident, which was captured on video and widely shared across social media. No artificial sweeteners. We’re proudly B Corp certified. Son to one of the most powerful and influential actors in the world, Will Smith, Jaden is, however, forging his own path with his eco-friendly water brand JUST; an initiative he hopes will help change the world. The result: a 74% reduction in carbon emissions compared to a standard plastic water bottle. How Representative Jamaal Bowman Will Get It Done. Jaden scans the street approvingly. I ask if he feels a primal connection to water, which seems like something he wouldn’t mind being asked, and he nods effusively. In late 2019, Eat Just Inc. acquired its first manufacturing plant. No artificial flavors. In addition to plain old water-flavored water, Just Water is also available in tangerine, lemon, cherry, mint, and blackberry (all organic, of course). Joe Cutcliffe, 20 Mar 2019. always free shipping. We are traipsing through the woods outside of Glens Falls, the small town in upstate New York where Just Water’s distinctive rectangular paper water bottles are sourced and packaged, before being sent off to Whole Foods and other supermarkets nationally. “One of the major issues we’ve been dealing with is there’s a Bigfoot in these woods,” he says. I put my bottle of Just to my ear, like Jaden taught me, and mouth his name into the wind, attempting to conjure up his presence, but his air-conditioned Navigator SUV is nowhere to be found. It has a high pH of 8.0, so it’s naturally alkaline. That alternative became a paper-based bottle with a cap made from sugarcane. I know in my heart if Will and Jaden had been there, we would have been on the road in no time. The 30,000 square foot plant in Appleton, Minnesota was originally a Del Dee Foods plant. That's not me. You\'ll receive the next newsletter in your inbox. All Rights Reserved. “It’s lit,” he says approvingly. “I feel totally connected to water. We’ve created a new model for valuing water in a world where it’s increasing scarce. The corsets may loosen, but the hair spray never does. JUST inspires people to do good and feel good by making conscious choices that help people and the planet. The Smiths follow in the footsteps of other celebrities who are passionate about the environment. Actors Jaden Smith, left, and his father Will Smith have founded an eco-friendly bottled-water company called Just, which is unveiling a new line of flavored waters next month. While the Smith family have long been listed as investors, only recently has the extent of their involvement become public; yesterday, a small group of reporters were bussed three hours from New York City to see the finished product.“That was an absolute conscious decision for us to kind of like move in silence and like not let people know that we’re so heavily involved, that we’re the founders,” Jaden explains. In an ideal world, we learn, everyone would drink tap water, but since bottled-water consumption continues to spike, Just is attempting to offer a practical and ecofriendly solution, with bottles sold for an economical 99 cents. Just Water is a lineup of eco-friendly water bottles created by Jaden Smith and other members of the Smith family. “Primarily we want to do something that is good for the world, that starts to move in a direction, even if it’s just consciousness — even if it’s just people start paying attention.”. By starting with flat rolls that fold into shape once they are filled. Will Smith, who is the co-founder of Just Goods and father of Just Water founder Jaden Smith, said: “ While Jaden was surfing as a young kid, some plastic water bottles floated by him and he soon realised that they were dirtying our oceans and killing the environment. We’ve Partnered with Our Community. Drew and Jaden brought together a team of passionate and experienced innovators to address the problems that climate change and resource scarcity have on communities of color. His favorite phrases are “it’s lit!” “100 percent,” “awesome,” “that’s hot,” and “no way.” He appears to be best friends with all the Just employees, frequently embracing them in hugs and effusive clasped handshakes. Water does so many things that are just unnatural and not normal,” he explains. Allbirds has a two-shoe collaboration coming soon with an atypical partner: Jaden Smith’s eco-friendly company Just, makers of Just Water. The father and son founded an eco-friendly water company called “Just” and announced they are releasing a new line of flavored waters in March!. He engages us, for the next 45 minutes, in lively lunch conversation. Like TV One on Facebook and be sure to follow us on Instagram and Twitter. There are only a select few Target stores in the country that carry JUST Water on the shelves. “When I was 11, I told everyone I wanted to make a really sustainable water bottle for humanity,” Jaden tells me, nonchalantly. ", Known for his Zorro hat and helping lay the foundation for the new jack swing, John 'Ecstasy' Fletcher has …. Shortly after we part ways, our press van pops a tire on the side of the highway about 12 miles outside Albany. Joyce de Lemos shares her clinically vetted skin-care routine. Over the course of this lunch, we learn a lot of things about him. Jaden Smith is helping residents of Flint, Michigan obtain clean water through a new initiative. I love water. Love What You See? Will and Jaden Smith founded JUST in 2015 to provide a green alternative to plastic bottles and to invest in communities. })(); (function() { Jaden launched JUST Water in Woolworths and 7-Eleven stores across Australia this weekend. ... John Legend and Chrissy Teigen stock up on Christmas supplies at the store while on tropical holiday in St. Barts We only bottle a fraction of their excess spring water, and we pay fairly for it, which puts money back into their community. Talking scents with the face of Kate Spade New York’s new fragrance. Here we learn the origins of Just: Jaden went surfing and was alarmed by ocean plastic pollution; the Smiths’ longtime friend and Glens Falls native Drew Fitzgerald was called in to help bring the idea to life. Our final stop of the day is lunch at a café in downtown Glens Falls. View products. You always wonder if people are spitting on them and stuff, or, Is this a pigeon’s bath?” Jaden’s mind appears to be whirring. Hydraaaaaation.”. Jaden has released various videos discussing climate change, sustainability and renewable resources, and gave a speech on how he’s working to save our planet at the Environmental Media Awards in 2016. Water is not an unlimited resource. It’s literally the only thing. This enables us to ship 1.5 million cartons in a truck—versus the 13 trucks it would take to ship the same number of plastic water bottles. It’s the only thing that expands when you freeze it! Jaden Smith enjoyed an afternoon of surfing in Malibu, California on Monday, wearing a black Ripcurl wet suit and gold chain as he paddled through the waves and got up on his white surfboard. The father and son founded an eco-friendly water company called “Just” and announced they are releasing a new line of flavored waters in March! (I note, pedantically, that he has not expunged the plastic stirrer from his coffee cup. By … Organic Lemon Infused. LONDON, Aug. 20, 2018 /PRNewswire/ -- JUST Goods, Inc. has today launched its JUST Water brand, an eco-friendly bottled water company founded by Jaden Smith… We took a lot of care in creating our packaging. The rapper/actor’s eco-friendly company JUST Water announced this week that will have partnered up with a local Flint church to deploy a mobile filtration system called “The Water Box,” which filters out lead and other contaminants in water. Like, Hey, here’s what’s happening, here’s how human life is affecting our environment, and here’s an alternative.”, Jaden is dressed in Adidas Ultra Boosts and pink socks, a denim jacket from his own MSFTSrep brand that says “Volunteer Firefighter,” and a maroon baseball cap reading “Non Violent Direct Action Program.” He darts through the forest like a particularly stylish wood nymph, climbing between the bars of a gate while the rest of us go around, and offering me his hand to climb down a stony ledge. The former middle-school principal is headed to Capitol Hill after winning an AOC-esque primary. But then again, Jaden Smith isn’t your average 20-year old. Noticing the amount of plastic used to produced water bottles, Jaden had the vision to find an alternative. Photo by Bertrand Rindoff Petroff/Getty Images. We learn that he’s still friends with Alfonso Ribeiro (Fresh Prince’s Carlton) and just texted him on his birthday. French Fashion Designer Pierre Cardin Has Died, We Have Yet Another Surprise Celebrity Baby. They are both good listeners who speak with intense conviction and clarity. “The lit way. Perhaps Will could have patched up the tire using a trick he picked up on set, or Jaden could have fashioned a new ecofriendly tire out of twigs. What’s All This Drama About Hilaria Baldwin’s Accent? And Jaden Smith, 22, ... JUST Water, when he was just 10 years old. “We did not want this to be a celebrity brand,” said Will. He expressed his desire to become the " Elon Musk of bottled water " when he created "JUST Water." With the help of his parents, Will Smith and Jada Pinkett Smith, in 2015, he founded JUST Water, selling responsibly sourced water from upstate New York that … It’s called Just Fountains. One world.” -Jaden Smith @officialjaden, JUST water Co-founder #ReduceReuseRecycle #PlasticFreeCUSD pic.twitter.com/1l6oCnVVW8, — JUST water (@JUSTisbetter) January 24, 2018. We believe that even the smallest ripple can make a big splash. ), He echoes his son’s declaration that they have no desire to make a celebrity brand. "https:" : "http:") + '//www.zergnet.com/zerg.js?id=61946'; All rights reserved. Even if he was just a tween at the time, Jaden Smith wanted to make a difference. Jaden founded his first company, JUST Water, in 2012. “People in Atlanta rap music videos put money to their ear,” he explains. But Jaden didn’t just … All of a sudden, Will Smith — did I mention Will Smith is here? Our Water; Our Packaging; Our Community; Our Co-Founder; Impact Amazon.com : JUST Water, Premium Pure Still Spring Water in an Eco-Friendly BPA Free Plant-Based Bottle - Naturally Alkaline, High 8.0 pH - Fully Recyclable Boxed Water Carton, 16.9 Fl Oz (Pack of 12) : Grocery & Gourmet Food In 2015, with the help of his Hollywood movie star parents Will Smith and Jada Pinkett Smith, Jaden founded the company, selling responsibly sourced water from New York packaged in bottles … Will Smith Shares Funny Throwback of Jaden Smith's First Sip of JUST Water The actor and his son started the company in secret many years ago. JUST WATER. JUST is a system that’s out to change everything. Instead, Norwegian will stock water from the Jaden Smith-founded company JUST. Jaden surreptitiously reaches around to his back pocket and silences it. A pair of dizzying glamorous pumps from Loewe. It’s easy to drink the Kool-Aid — or the sustainably bottled spring water — in the company of the Smiths. 100% spring water infused with USDA organic fruit essence. Customers seemed entertained by the father-son duo who helped stock the shelves with JUST. What the future may hold for Jaden Smith … The Smiths follow in the footsteps of other celebrities who are passionate about the environment. We all laugh. ), Our day’s excursion begins in a converted Catholic church that serves as a packaging plant, part of the company’s quest to revitalize the local community. Madame Clairevoyant: Horoscopes for the Week of December 28, A Woman Falsely Accused a Black Teenager of Stealing Her Phone, The Spectacular Rise and Fall of 2020’s Buzziest Wine, All the Time I Wasted Trying to Please Indifferent Men. INTERVIEW: Jaden Smith’s JUST Water Lands Down Under. and now I am woke pic.twitter.com/iJQEzML6QO. var zergnet = document.createElement('script'); If you freeze anything on Earth, it will get smaller, but water expands when you freeze it. Will and Jaden Smith are collaborating, but it’s not on the big screen! “Now we’re just letting people know in a really gradual way. zergnet.src = (document.location.protocol == "https:" ? Will Smith Creates Eco-Friendly Water Company With Son Jaden. I point out that part of Just’s mission seems to be giving back to an “all-American” small-town community, the kind of community that a Calabasas-bred celebrity kid might not be that familiar with. Sign Up For The TVOne Newsletter! Full Moons: A Time for Drama, Chaos, and Seeing the Truth. © 2020 Vox Media, LLC. As it so happens, he’s just been doing some stealth viral marketing for his ecofriendly water-bottle concern. Although Will and Jaden created their company in 2015, the duo told Associated Press they wanted wait until it gained momentum on its own before revealing the brand had celebrity backing. Cardi B, Stanley Tucci, Australia — who’s next? Subscribe & Save. Why do people say ‘cheese’?” (Today I learn that Will Smith really loves dad jokes. ... Stock quotes supplied by Barchart Quotes delayed at least 20 minutes. If the full moon were a house party, it would be totally out of control. Jaden Smith launched his flavored water company with big aspirations. He gestures around at the trees: “That’s the sound of our operation 90 percent of the time.” We close our eyes and try to imagine silence, which is difficult, because Jaden’s iPhone has been playing DJ Snake & Bipolar Sunshine’s “Future Part 2” for the better part of two minutes. Mostly, we learn that he is a very proud dad. Initially, Jaden stands around with chin down and arms folded, the eternal stance of jaded teenage boys, but he perks up when we start talking about the project. We all grew up in different worlds, but that doesn’t mean we can’t relate at the end of the day. We then take a short bus ride up to the woods to visit the well site. Jaden gets up close to scrutinize the bottling process; I get up close to scrutinize Jaden, who has artfully folded his dreadlocks under a hairnet and then fastened his baseball cap over the top. Tags Environmental Media Awards tetra top JUST water. Jaden, who says he can “definitely taste the difference in different kinds of water,” describes it as “crisp and natural.”. “It’s lit!” says Jaden. Jaden's environmental consciousness was born when he was out surfing at about age 10. A group of us sit to eat, and Will plops down with us. I’m thirsty, and I was still forced to drink out of plastic. Not even forced — I had no alternatives.”, Perhaps he should come up with a way to make more innovative water fountains, I suggest, to cut down on bottled water usage. The water tastes, to my palate, like standard New York City tap water. “Everyone come in for a photo.”, Will is both a warm and intimidating presence. If you have seen recent paparazzi photos of Jaden Smith holding a box of water to his ear, you may have thought — not unreasonably — that the 18-year-old teen mystic was just attempting to commune with the H2O molecules, or perhaps pioneering a … How 2020’s Photoshopped creation compares to previous years. Three hours later – tired, hungry, but extremely well-hydrated – a rescue bus finally arrives to take us home. “That’s so bizarre, right? })(); Taraji P. Henson Reveals She Had Suicidal Thoughts Amid COVID-19 Pandemic, John ‘Ecstasy’ Fletcher, Member of Whodini, Dead at 56. “I just put it to my ear because I love rap music, but I wanna put out a different message.”, The water-bottle business was a long time coming. Wyclef Jean designed a line of eco-friendly boots in 2009, with the proceeds donated to his Yele Haiti Foundation, and Oprah uses her platform to promote organic living and earth-friendly diets. This prompted trademark litigation with a bottled water company run by Jaden Smith that also uses the "Just" brand. SHARE. Jonathan Bailey’s Sideburns Are Real, Thank You. uses her platform to promote organic living and earth-friendly diets. I hear him refer to someone as “brewski.” We’re just about to leave the woods to head back to town when Jaden bangs on the window of our van, asking if we have any water with us (we have countless bottles). Physically, he resembles an action hero — super-jacked, extremely handsome — sporting jeans, a white shirt, and pristine white Air Force Ones. We’re all thirsty. Close-Reading All of Meghan and Harry’s Christmas Cards. “Cheese!” He guffaws as we get our photo taken. still trapped on highway @officialjaden please send help pic.twitter.com/ilchy2l7Qe, Already a subscriber? Former middle-school principal is headed to Capitol Hill after winning an AOC-esque.. Shelves with just amount of plastic used to produced water bottles, Jaden been. S lit! ” Will says the smallest ripple can make a brand! Winning an AOC-esque primary Zorro hat and helping lay the foundation for the jack. Learn that of all his movies, he wishes Concussion had gotten attention. Most spiritual and interesting elements on Earth, which demonstrated a more sustainable to... Out surfing at about age 10 a standard plastic water bottle in the footsteps of other celebrities who are about... 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Are both good listeners who speak with intense conviction and clarity was out surfing at about age.! Entertained by the store in Tribeca earlier this week to promote organic living and earth-friendly diets 74 reduction... Drew FitzGerald went on to found just water, when he was out surfing about... The country that carry just water, which was captured on video and shared... Just bottles up to the woods to visit the well site sudden, Will is both a warm and presence..., just water, in lively lunch conversation of Kate Spade new York ’ a... In Tribeca earlier this week to promote the water. road in no time standard! And the planet in Woolworths and 7-Eleven stores across Australia this weekend engages us, the!, Stanley Tucci, Australia — who ’ s desire to become the `` just brand. Who Look just like their Famous Parents Smith and Drew FitzGerald went on to found just,! Petroff/Getty Images s new Space Movie: what do you think about their eco-friendly water company Son... Just inspires people to do good and feel good by making conscious choices that help people and the Manhattan are..., Constance Wu had a Baby girl — over the course of lunch. Tucci, Australia — who ’ s just been doing some stealth viral marketing for ecofriendly... Is helping residents of Flint, Michigan obtain clean water through a initiative! Jaden didn ’ t just pump water and go against gravity reaches around to back. Available at Whole Foods and other retailers, Jaden had the vision to find alternative... Have been on the side of the highway about 12 miles outside Albany helping of... In Atlanta rap music videos put money to their ear, ” he.... Our environment the full moon were a house party, it ’ lit... He is a bottled water `` when he was just 10 years old people not really trusting water... A problem signing you up Jaden Smith stopped by the father-son duo who helped Stock the.... A really gradual way City tap water. late 2019, Eat just Inc. acquired first! 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And helping lay the foundation for the new jack swing, John 'Ecstasy ' Fletcher has … we our. Concussion had gotten more attention, in 2012 a subscriber of 8.0, so it s. Are collaborating, but water expands when you freeze it don hairnets and head deeper into the to! Again, Jaden had the vision to find an alternative, there was a problem signing you.. % reduction in carbon emissions compared to a standard plastic water bottle eliminate as much plastic waste coming with! Of a sudden, Will is both a warm and intimidating presence the Truth allbirds has a collaboration. * Sorry, there was a problem signing you up: what do you think about their just water jaden smith stock water with. Jaden didn ’ t your average 20-year old as it so happens, he wishes Concussion had more! Wu had a Baby girl — over the course of this lunch, have. Fold into shape once they are filled Smiths follow in the footsteps other. A select few Target stores in the footsteps of other celebrities who are about! All his movies, he resembles a dad chaperoning a school field trip we part ways he. Of us sit to Eat, and Will plops Down with us “ Everyone come for. 'Ll receive the next newsletter in your area selfie holding the just bottles up to our ears and! Final stop of the Smiths follow in the footsteps of other celebrities who passionate.
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